The release week playbook
Seven days, in order. Skip a step and the week leaks.
Before
Register the master and the artwork. Prepare every asset in every ratio. Write the channel copy once, then cut it down per platform.
Day 1 to 3
Teaser, pre-save, and a story about the song that is not about the song.
Release day
Post everywhere at once. Reply to everyone. Do nothing else.
Day 5 to 7
The second wave: live version, behind-the-take, a thank you with numbers.